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Be your own Designer. Be your own Jeweller.

Our Story

Our Vision

Jewellers and designers around the world have always tried to set a fashion trend, to figure out what the customer needs or wants. For us we decided to let the customer choose his own design, based on his preferences and fashion sense.

We sell Rough and Polish Diamonds for retailers and designers. We have been in the business for more than 30 Years. We first started in Africa. We have been based in Dubai - UAE since 2005.
Asal in arabic means the tip of a pen or the tip of an arrow, it is what mixes between knowledge and war.

 

About

We sell wholesale Rough and Polish Diamonds for retailers and designers. Our Prices are very competitive, if you find a Diamond cheaper elsewhere please do tell us and we will definitely try and accommodate you. Please note, we only deal with certified Diamonds of the highest standards.

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